The private market has always run on text messages. We built the marketplace it never had.
Quarter Pole is the always-on marketplace for the private thoroughbred market across North America: yearlings, two-year-olds in training, horses of racing age, and broodmares. Every listing reviewed, data straight from the source, whole-horse and fractional, encrypted messaging. Free to use, no hidden fees.
The private market never had real infrastructure.
Texts, calls, and a few auction days.
The private market runs on text messages and phone calls to a small circle of contacts. The major auctions happen only a handful of days a year, and they serve a narrow slice of horses.
Whole categories had nowhere to go.
Yearlings that do not make a select sale. Two-year-olds in training who miss their limited sale windows. Older horses that rarely have any auction at all. Buyers and sellers who want a fraction rather than a whole horse. None of them had a place to do business.
Backdoor deals, information that is not straight.
The private side has run on backdoor side deals and information that is not always straight. Buyers have had little way to know what they were really looking at.
$10 billion in thoroughbreds change hands across the global private market every year. No infrastructure built for it. Until Quarter Pole.
Private thoroughbred sales happen through text threads, phone calls, and the relationships of a small circle of contacts. Quarter Pole connects buyers and sellers across all of it, simply and openly, all the time. A generation that expects digital infrastructure is now inheriting these stables, and the industry data finally supports it: Equibase real-time pedigree and Jockey Club digital certificates.
Three things the private market never had.
Every listing comes from the source.
Listings come straight from the seller, so there is no middleman distorting the information. Equibase pedigrees, race records, and recent works auto-import, never re-keyed by hand. Pedigrees are facts, not marketing claims.
Explore the marketplace →A direct line to the seller.
Encrypted, private, realtime in-app messaging. Buyers and sellers connect directly, with no phone numbers exposed. Free to use, with no commissions on either side, ever. The deal stays between the people doing the deal.
See the full flow →The whole sport, in one feed.
A daily news feed pulling from eight publications that move the market: BloodHorse, Thoroughbred Daily News, Paulick Report, America's Best Racing, and four more. No paywalls and no ads. Every headline opens the full article on the publisher's own site.
Get the app →From reviewed listing to direct deal.
See the full walkthrough →List in minutes
Open to the industry: owners, agents, trainers, breeders, and new entrants. Sellers attest to their right to list, and every listing is reviewed before it goes live.
Browse with provenance
Equibase pedigrees and full race records, auto-imported into every listing. Whole-horse and fractional, side by side.
Deal direct
Message the seller in-app. Negotiate directly, close on your terms. No commissions, no intermediaries.
Built by horsemen. For horsemen.
Read the full story →
Kevin Sengara
Third-generation thoroughbred-racing operator with $10M+ in lifetime purse earnings. Featured in a BloodHorse cover story. Founder and Managing Partner of Claim To Fame Racing Fund. Built the Quarter Pole product end to end.
Daniel Gaddu
Former GM of a $350M family real-estate business and sports-media veteran. Operations, go-to-market, and the bridge to breeders, trainers, and bloodstock agents. Based in Vancouver, building Quarter Pole.
The market is moving. Move with it.
Quarter Pole is iOS-only. Open signup. Every listing reviewed before it appears.
Download on the App Store →